In terms of boosting your organic search rankings, you will need quality contents. Search engines want to offer quality to searchers. This means that stuffing your website pages with keywords will not do the trick. You will have to focus on distributing your content in a way that gets it found and noticed. For this, you will need the expertise of a reputable SEO Company Singapore.
The Social Media Boom
The way you can distribute your content has dramatically changed as people today depend on social media for their activities. These days, it has become possible to start a conversion instantly. It is now way easier to employ word-of-mouth marketing and customer engagement with social media. This engagement can be tracked through shares, retweets, comments, and hashtags.
Social Media and Search Engine Optimization (SEO)
Such engagement can affect your SEO efforts in many ways. Social sharing allows people to find your content easily. When indexing, search engines consider the number of times your content is shared or retweeted, the number of people who have shared it who is posting your content and when it was posted. Also, having a social media page that gains the most engagement and following allows you to establish a reputation and increase your social equity in eyes of search engines.